miércoles, octubre 1

Un parentesis en la batalla

Me gustaría tener más tiempo para la docencia. Por el momento me tengo que conformar con dar alguna clase suelta en algún master relacionado con el turismo o el marketing en general que siempre me aportan una gran satisfacción. Ya se sabe, es difícil estar en misa y replicando, y por ahora elijo centrarme en la batalla…
Ayer estuve dando clase en el MBA de Turismo de la Universidad Católica de Valencia. Disfruté y aprendí con un grupo muy motivado, con amplia gama de perfiles y con muchas ganas de aprender. Vimos el cliente 5i, los once clanes, microsegmetnación, estrategia en marketing internacional y tratamos de hacerle una foto reciente al es escenario actual.
Conozco bien el programa de Inede, y creo que es uno de los programas más equilibrados para la gestión turística que existen en el mercado. Coherente con el sentido que ha de tener un curso de este tipo que no es otra que la de dotar de criterio a los directivos para tomar decisiones en este delirante sector en un momento de fuertes turbulencias.
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47 comentarios:

Iñaki dijo...

Muchas gracias Isaac por compartirlo con nosotros. Yo lo tengo sobre la mesa y quiero dedicarle la atención que merece. Cuando lo haya leido lo comentamos. Eres un monstruo. Contigo se aprende día a día.Y es todo un orgullo que lo sepas.
Un abrazo.

Isaac Vidal Sáchez dijo...

Iñaqui, tu si que eres un monstruo. Viniendo de ti, es un auténtico honor el comentario. Que sepas que la admiración es mutua.!!

Anónimo dijo...

Hola Isaac,

Enhorabuena por tu Blog! Te leo!
Me gustaría que hicieras algún día un post sobre las salidas laborales que tiene la Diplomatura de Turismo y la realización posterior de un Master (como por ejemplo este MBA que mencionas)
En Valencia hay trabajo como recepcionista y camarera de pisos, pero cómo se promociona, aun teniendo idiomas y formación continua del sector???
No conozco a nadie que haya promocionado en un hotel.
Qué es lo que falla?

Muchas gracias. Saludos!

Jose F. Mancebo dijo...

Me ha parecido una presentación magnífica. Me encanta eso de "no enfades a un bloggero" y, en general, la relación que haces con los conceptos y los casos prácticos. ¡Gracias por compartirla!

Isaac Vidal Sáchez dijo...

Hola.
Yo si que conozco muchos casos de gente que ha emezado, ya no en recepción sino en mayordomía y que ahora ocupan cargos directivos e incluso han llegado a comprar la cadena en la que trabajaban...no digo que sea fácil, pero que es posible es un hecho. Cuestión fé-

Mancebo, gracias por pasarte por este blog! Me alegra que te haya gustado la presentación. En este blog se ha escrito mucho sobre eso que te ha llamado la atención de "no enfades a un bloggero".
Salu2 a to2

Unknown dijo...

Sencillamente magistral amigo Isaac:
que capacidad de resumen y hacer unas slides tan claras.
Me la quedo como referencia y para seguir aprendiendo de aquel que fue en su día hace ya casi dos años el primer blog que leí. Gracias por la mención.

Anónimo dijo...

Hola Isaac,
soy Vito el chico Italiano, te acuerdas? (Erasmus en Zaragoza y en practica por Zaragoza Turismo), hace tiempo te escribì! Leo que hay mas posibilidades de estudios, me gustaria muchisimo hacer una especializaciòn luego haber terminado mi carrera!! Ahora que he vuelto a Italia tengo màs tiempo para leer tu Blog y concordo con Inaqui que dice: Contigo se aprende día a día.
Perdona si la primera vez no fue clara mi pregunta, ahora puedo leer màs tu Blog y me queda todo claro!!!
Utilizo tù Blog para aprender màs, poner al dia mi conocimientos en marketing y entrenar mi espanol.
Me ha gustado muchisimo tu comentario sobre las 5 “i”. He leido el comentario de Edu y creo que
que la"i" de Infiel sea muy coherente y tiene que ser anadida a la ”i” de Impaciente.
Me esplico, quiero decir que si borramos la “i” de Infiel significarìa no dar sentido a todas las filosofias respecto a la fidelizaciòn , ademas pienso que la “i” de Infiel està relacionada con la “i” de Impaciente porque un turista/cliente Impaciente podria ser Infiel.
Claro que todo tiene sentido si queremos dar una idea general porque luego, como tu sabes, mucho depende del servicio/producto que se vende y quien lo compra.
Si pienso a mi comportamiento de compra, soy el màs infiel si tengo que elegir un vuelo o su empresa pero pero menos si tengo que reservar un habitaciòn en una destinaciòn.
Todos ustedes tienen que perdonar mi espanol, intenterè de expresar mis ideas lo mejor posible y con menos faltas de gramatica. Gracias!

Anónimo dijo...

"Los únicos que pueden detectar, conocer e interpretar las expectativas de satisfacción de los clientes externos, son las personas que integran la empresa y para ello, deben estar organizadas de tal manera que puedan efectivamente relacionarse con aquellos en el proceso de generarles valor. El Marketing al abocarse decididamente hacia la problemática de los clientes, indirectamente hizo que se debiera prestar mayor atención al tema del propio personal de la empresa. La lógica más elemental indica que es impensable pretender satisfacer a los clientes si quienes los tienen que atender, no están satisfechos a su vez. Por eso en las empresas cuando se trasciende lo meramente remunerativo y se pondera toda la escala de lealtades por las que puede optar el personal en tanto seres humanos, es cuando se comienza a concretar un asomo a la complejidad del proceso de interrelaciones internas que bajo la forma de patrones de conducta, cobran incidencia final sobre el tipo de atención real que se le da a los clientes externos. Entonces se empieza a transitar el camino de la competitividad.". (Del recurso humano al marketing interno. Carlos López.arearh.com

El lider se convierte en tal cuando demuestra tratar bien a los suyos

Isaac Vidal Sáchez dijo...

No me agradezcas la mención, la ma mereces de sobra. Te pongo como director de hotel referente y sabes que no soy el único. Gracias a ti por el comentario. Tenemos que organizar algo urgente, en la wtm o en Palma o en Valencia pero encontrarnos.

Vito, gracias por tus palabras y por tu aportación acerca del cliente 5i, es obvio que te has estudiado el tema. La verdad es que es un concepto que cree como esquema interno y ha dado mucho que hablar y sigue dando. Eres muy bienvenido!

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