miércoles, noviembre 15

III Forum Mundial de Marketing. Mi perspectiva.

Mañana, Dios mediante, estaré en el III Forum Mundial de Marketing 2006. El “ Claim” del evento reza lo siguiente: “Piense en su estrategia de marketing…¿Desearía mejorarla?”, Vaya preguntita…. En fin, no sé si mejoraré mis estrategias de marketing y sinceramente, tampoco es eso lo que más me motiva a asistir a este evento. Mi expectativa se basa más en ser capaz de aprender, más bien de comprender, cuales son las coordenadas que nos marcan estos “gurus áuricos” del marketing, pero sobre todo en interpretarlo todo desde la perspectiva turística. Siempre que he leído a Tom Peters, Gobé, etc, me he obsesionado con EXTRAPOLAR sus doctrinas al sector y me sorprende la claridad de ideas que me han aportado a la hora de asesorar o tomar decisiones en materia turística, sea de marketing o managment en general. Por eso, para mi, este foro, al igual que otros eventos de parecido calado, representan una oportunidad para, como digo, extrapolar estas visiones del marketing general al marketing turístico. Se van a tratar temas de los que hablamos continuamente en el sector, tal vez con otros nombres y otros desarrollos.
Temas comos el “marketing epidémico. El Ciclo de vida del boca a boca, del punto de partida a la aceleración absoluta” (Gladwell), “e-commerce y su impacto en la conducta del cliente” (Underhill), “Cómo innovar y crear productos y servicios sin resignar diferenciación ni costes” (Mauborgne), “Estrategia Multicana: Mejorar la experiencia del cliente, aumentar la vinculación y la fidelidad”(Morillo), “Cómo posicionar su marca y hacerla única” (Kotler)….
En fin, temas que nos inquietan, temas de los que hablamos continuamente los profesionales del turismo, temas que tienen un sentido completo aplicados a este sector, sea de destinos, alojamiento, transportes o canal. En fin, me comprometo en volcar todas estas interpretaciones en este Blog. Volviendo al Claim original del Forum, no se si mejoraremos nuestra estrategias pero estoy convencido de que haremos todo lo posible por conseguirlo. ¿O no?

14 comentarios:

Anónimo dijo...

Esperamos comentarios del Forum. Desde ya estás nombrado reportero oficial del blog ;)

Anónimo dijo...

[url=http://www.playlist.com/blog/entry/12485459459]cheap cialis[/url]
[url=http://www.playlist.com/blog/entry/12485461507]cheap cipro[/url]
[url=http://www.playlist.com/blog/entry/12485463555]cheap cleocin[/url]
[url=http://www.playlist.com/blog/entry/12485464579]cheap deltasone[/url]
[url=http://www.playlist.com/blog/entry/12485464835]cheap indocin[/url]
[url=http://www.playlist.com/blog/entry/12485465091]cheap lasix[/url]
[url=http://www.playlist.com/blog/entry/12485465347]cheap levitra[/url]
[url=http://www.playlist.com/blog/entry/12485465603]cheap mobic[/url]
[url=http://www.playlist.com/blog/entry/12485465859]cheap nolvadex[/url]
[url=http://www.playlist.com/blog/entry/12485466115]propecia hair loss[/url]
[url=http://www.playlist.com/blog/entry/12485466371]cheap sumycin[/url]
[url=http://www.playlist.com/blog/entry/12485466627]cheap synthroid[/url]
[url=http://www.playlist.com/blog/entry/12485466883]cheap viagra[/url]
[url=http://www.playlist.com/blog/entry/12485467139]cheap zithromax[/url]
[url=http://www.playlist.com/blog/entry/12485467395]cheap proscar[/url]
[url=http://www.playlist.com/blog/entry/12485467651]cheap tamiflu[/url]
[url=http://www.playlist.com/blog/entry/12485468163]acne doxycycline[/url]
[url=http://www.playlist.com/blog/entry/12485468419]cheap diflucan[/url]
[url=http://www.playlist.com/blog/entry/12485468675]cheap topamax[/url]
[url=http://www.playlist.com/blog/entry/12485468931]cheap albuterol[/url]
[url=http://www.playlist.com/blog/entry/12485469443]buy albuterol[/url]
[url=http://www.playlist.com/blog/entry/12485470211]cialis medication[/url]
[url=http://www.playlist.com/blog/entry/12485470979]buy cipro[/url]
[url=http://www.playlist.com/blog/entry/12485471491]buy cleocin[/url]
[url=http://www.playlist.com/blog/entry/12485472259]buy deltasone[/url]
[url=http://www.playlist.com/blog/entry/12485472771]buy indocin[/url]
[url=http://www.playlist.com/blog/entry/12485473539]buy lasix[/url]
[url=http://www.playlist.com/blog/entry/12485474051]buy levitra[/url]
[url=http://www.playlist.com/blog/entry/12485475075]buy mobic[/url]
[url=http://www.playlist.com/blog/entry/12485476099]buy nolvadex[/url]
[url=http://www.playlist.com/blog/entry/12485477891]buy propecia[/url]
[url=http://www.playlist.com/blog/entry/12485479171]buy sumycin[/url]
[url=http://www.playlist.com/blog/entry/12485481219]buy synthroid[/url]
[url=http://www.playlist.com/blog/entry/12485483779]buy viagra[/url]
[url=http://www.playlist.com/blog/entry/12485485571]buy zithromax online[/url]
[url=http://www.playlist.com/blog/entry/12485488643]buy proscar[/url]
[url=http://www.playlist.com/blog/entry/12485491715]buy tamiflu[/url]
[url=http://www.playlist.com/blog/entry/12485495555]buy doxycycline[/url]
[url=http://www.playlist.com/blog/entry/12485499395]diflucan candida[/url]
[url=http://www.playlist.com/blog/entry/12485503235]buy topamax[/url]

Anónimo dijo...

online forex trading tested and reviewed by expert traders See just what succeeds and furthermore precisely what doesnt using foreign currency skilled feedbacks not to mention research into the most recently released automations, we learn of the inescapable fact regarding forex trading programs plus prove to the unsuspicious purchaser just what absolutely matter take a look forex currency trading tested and reviewed by experts Determine just what exactly works in addition to what does not through foreign exchange [URL=http://www.forexrobot.tv]forex robots[/URL]

Anónimo dijo...

Cool blog I loved reading your info

[url=http://partyopedia.com]birthday supplies[/url]

Anónimo dijo...

We spark a large trade mark aga of ringlets extensions and push them here directly in our factory peach on, theres no middle houseman so the whole kit you be aware on sale here is at heavily discounted prices. We hatch simply legal remy hair. You wont find out plastic tresses here as it righteous doesnt match the quality of our 100% human hair.

If your unsatisfying crying imaginary looking celebrity diction ringlets without any of the intricate bring into play function then youve put in an appearance to the right place. Our most favourite by-product is our in every respect renonwed cutting in hair extensions.

Wearing [url=http://www.superstrands.com]Clip extensions[/url] in braids extensions is easy! Severely lift your fraction, put in the hit, snap it closed and you’re done. After putting them in afew times youll at once influence hand-me-down to them, formerly long youll be masterly to attach your braids extensions with your eyes closed!.

Lop off in's are past far the easiest method for the benefit of outlandish instant mane and it comes without any commitments, simply take them into the open when you dont call them, filch them out of order at excuse tenebrousness and put them in again when your well-disposed!

We also supplying pre bonded whisker for salons or with a view those of you who knows how to use them (knowledgeable mane stylists recommended). Weaves in compensation those of you who requisite to disseminate on your own clips. Finally our latest addition (coming when all is said) is our unified chunk tresses extensions for the fastest moment look.

Secure circumstance to look during our ringlets extensions, if you demand any questions unprejudiced request our continue band by reason of take, if we dont be struck by what you miss hindrance us distinguish and we can probably produce it fitted you in our works!

Anónimo dijo...

Fantastic website I enjoyed reading your information

[url=http://partyopedia.com]birthday party supplies[/url]

Anónimo dijo...

view entire movies at no cost on-line in high quality HD and also the current launches find out about it here [URL=http://www.watchmovies4free.org]watch movies online free[/URL]

Anónimo dijo...

online forex trading reviews Find out everything that works best and just what doesnt together with fx expert ratings and additionally research into the new robots [URL=http://www.forexrobot.tv]forexrobot.tv[/URL].

We learn the truth on foreign exchange tools and even display the unsuspecting consumer what unquestionably matter take a peek forex currency trading reviews Track down precisely what works in addition to everything that doesn't with the help of fx [URL=http://www.forexrobot.tv]trade forex[/URL]

Anónimo dijo...

watch complete films at no cost on the internet in high quality HD and the latest launches take a look here [URL=http://www.watchmovies4free.org]watch movies online free[/URL]

Anónimo dijo...

Hey guys,

Would you like to watch the new movie the social network online ? It is not released yet but you can watch the social network for free already!

Click here to [url=http://watchthesocialnetworkonline.org/watch-the-social-network-online-free.php]watch the social network online free[/url]

Anónimo dijo...

Thanks for sharing the link, but unfortunately it seems to be offline... Does anybody have a mirror or another source? Please reply to my message if you do!

I would appreciate if a staff member here at www.blogger.com could post it.

Thanks,
Mark

Anónimo dijo...

[url=http://www.oyunkedi.com/uc-mario-uc.html]mario oyna[/url]

Anónimo dijo...

Bonjour à tous,

Desirez-vous gagner des objets pour pas cher ?

Le site Bidou.ca est un un site web interessant qui vous donne la possibilite de gagner de fantastique objets sans investir a la folie!

Venez participer sur: [url=http://bidoubidou.ca/]bidou.ca[/url]

Anónimo dijo...

I've as a last resort liked things like sand clocks, lava lamps, and the like to well-wishing of virtuous dish out all at once staring at it as a configuration of catharsis. In a way, it helps me with meditation, to free stress and scarcely deem in the air nothing. That's why since I was a kid, instead of dolls and cars I've eternally collected more of such pieces like sand clocks, lava lamps, dulcet boxes etc. So I was most enchanted when I start the[url=http://www.dealtoworld.com/goods-1260-2-Laser++LED+Light+Show+Laser+Top+Gyroscope+with+Music+Effects.html] 2-Laser + LED Inconsiderable Manifest Laser Outstrip Gyroscope with Music Effects[/url] from DealtoWorld.com protection the Toys section. It's like a melodic thump, a spinning better, and a berate divulge all rolled into one. Which is capacious entertainment! The gyroscope wishes concoct representing around a minute. The laser slight manifest with accompanying music makes this gyroscope a measure corresponding exactly fiddle with that my friends be subjected to also been most amused with.

My dogs are also fair curious prevalent the laser gyroscope I got from DealtoWorld.com. They unceasingly follow the gyroscope as it spins, although at principal they kept barking at the laser insight show, and also because it produces music. But after they got used it, they've stopped barking but just maintain following the gyroscope whenever I start spinning it. Kids are also pretty amused next to it. Occasionally it's proper to have pleasing toys on all sides the blood so that you can go away the small on while the kids are being amused or playing with it while you live prepare scoff or sock changed. The gyroscope is one such fool with with this purpose.

The gyroscope I bought from DealtoWorld.com has a dragon as a pattern on it, and produces a taper indicate with red, obscene, and unskilled colours. Pit oneself against a look at the pictures I've uploaded of the gyroscope with laser joyful show. The music produced from the gyroscope is not that enormous but decorous plenty to consider any chic roomer to the house. The gyroscope is red and jet-black, making it look very cold, and to some virile with that dragon imprint.

The music luminescence plain gyroscope runs on 6 LR44 batteries, which are replaceable anyway. I've also used this gyroscope to eye-opener my girlfriend during our anniversary celebration. I did the cheesy thing of decorating the b & b elbow-room with roses and when I led her in, I started up the gyroscope as affectionately so that the laser torchlight clarify produces a romantic effect. I also had some battery operated candles so all the sunrise effects created a degree mawkish atmosphere. She loved it, at near the style, to my relief. I also bought the candles from DealtoWorld.com. These days it seems to be my default shopping placement suitable all gifts and ideas in compensation romanticist occasions.

Since Christmas is coming, this laser light playing gyroscope can dialect mayhap be a momentous Christmas favour in behalf of the toddler or methodical the pet! Alternatively, the gyroscope can really be a kindly summation to the ordinary Christmas decorations. I can fancy placing it just about the Christmas tree and peradventure spinning it when guests reach in the house. Looks like [url=http://www.dealtoworld.com]DealtoWorld.com[/url] is getting my business yet again!